Thank you for your interest in this event! Online registration is now closed.
Welcome to the ArtsHub 2022 Virtual Summit: How to Recover and Thrive being held January 10 - 14, 2022. The ArtsHub 2022 Virtual Summit: How to Recover and Thrive welcomes emerging and established artists, performers, arts managers, and those in creative fields to join in a week-long series of virtual interactive workshops, training, and networking sessions. The ArtsHub Virtual Summit, designed to provide tools to help those working in creative fields recover from the disruption created by the pandemic and learn how to position their business to thrive as the economy recovers, will have daily sessions January 10 - 14, 2022, most days at 10AM, 12 Noon, and 6PM ET.
The fee for the ArtsHub Virtual Summit is $35.00 for the early bird registration (before January 4th), and $55.00 thereafter. This fee includes access to attend all summit sessions live, and grants you access to view session recordings through February 2022. Pre-registration is required.
A limited number of scholarships were available to Western MA creatives in Berkshire, Franklin, Hampden or Hampshire counties only. Applications were accepted up to January 4. The scholarship request form is now closed.
Post-Event Registration (Access to Summit Recordings)
For $35.00 you can register to receive access to all Summit recordings, accessible online through the end of February 2022. Shortly after completion of your online registration you will receive an email with links to all session recordings. Click "Register Now" above to register today, or contact us at email@example.com if you have any questions or need any assistance!
All times below are Eastern Standard Time (EST).
Monday, January 10
Noon: Welcome and Summit Kick-Off
12:30 - 1:30 p.m.: How to Present Yourself and Your Work
6 - 7 p.m.: How Small Arts Organizations Can Make a Big Impact
Daniel Elihu Kramer and Kristen van Ginhoven
Tuesday, January 11
10 a.m.: How to Utilize PR
12 - 1:30 p.m.: How to Make the Connection: DEI in the Changing World of Marketing, Engagement, Content, and Community
6 - 7 p.m.: From Purpose to Vision
Wednesday, January 12
10 a.m. The ArtsHub, CreativeGround, and You: How to be Seen and Get Found Online
Dee Schneidman and Blair Winans
12 - 1:30 p.m.: Working with Indigenous Communities: How to Support Your Local Indigenous Arts Community
6 - 7 p.m.: How to Get Your Work in Galleries and Museums
Thursday, January 13
10 a.m.: How to Use TikTok to be Seen
12 - 1:30 p.m.: How to Tell Your Story When Interviewed and How to Interview Others
6 - 7 p.m.: How to Network and Connect
Friday, January 14
10 a.m.: Humanizing Your Data
12 - 1:30 p.m.: Building Momentum, Building the ArtsHub
Mark Auerbach, Justin Beatty, Dee Boyle-Clapp, Tiana Burnett, Lisa Davol, and Bronwen Hodgkinson
How to Present Yourself and Your Work
Monday, January 10, 12:30 - 1:30 p.m.
Using technology in coordination with your presentation skills are vital components to making the best impression. It’s one thing to know your subject/information, it is quite another to have a dynamic, engaging and memorable experience for your audience. Casting Director (McCorkle Casting Ltd.-New York), Jeffrey Dreisbach discusses the value of how you can present your best self with technology and on-camera performance skills. Become more confident and comfortable while embracing the new ways we can communicate with Zoom and other online platforms!
How Small Arts Organizations Can Make a Big Impact
Daniel Elihu Kramer and Kristen van Ginhoven
Monday, January 10, 6 - 7 p.m.
WAM Theater's Kristen van Ginhoven and Chester Theatre's Daniel Elihu Kramer tell the stories of their lean arts organizations who have made a national impact for visionary work, while working with limited resources. And, how to move past the expectations of limited resources. Program moderated by ArtsBeast reporter Mark G. Auerbach.
How to Utilize PR
Tuesday, January 11, 10 a.m.
You’ve got limited time and resources. How do you develop a solid public relations campaign, in tandem with marketing and publicity? In this workshop on basic public relations practices, you’ll find resources on how to get the word out about your programs and services, how to be a community asset, and how to be seen and heard in a cluttered environment.
How to Make the Connection: DEI in the Changing World of Marketing, Engagement, Content, and Community
Tuesday, January 11, 12 - 1:30 p.m.
Where do we go from here? Marketing has changed, people are in a perpetual transition, the economy is uncertain, health priorities dictate employment, age divides generations, social media unites us in mysterious ways, and still, many communities struggle to be seen and heard. With truth and transparency, we must engage with and market to audiences with deepening levels of complexity, changing technologies, knowledge of culture, and recognition of history. What can we improve? In this session, let’s connect the dots of DEI to find new success in a changing world.
From Purpose to Vision
Tuesday, January 11, 6 - 7 p.m.
Your Purpose is your reason, cause, or motivation for the things that are important to you. Purpose is your reminder in the chaos of transformation and your compass point in the storm of change. It is strong enough to withstand your doubts and inspiring enough to light the flame of your conviction over and over again. In this workshop, we'll discuss how you can clarify your purpose to align your values with your impact as you move your artistic vision out into the world.
The ArtsHub, CreativeGround, and You: How to be Seen and Get Found Online
Dee Schneidman and Blair Winans
Wednesday, January 12, 10 a.m.
Description coming soon.
Working with Indigenous Communities: How to Support Your Local Indigenous Arts Community
Wednesday, January 12, 12 - 1:30 p.m.
Walk through the current landscape for artists, challenges faced, and how the larger outside community can support artists.
How to Get Your Work in Galleries and Museums
Wednesday, January 12, 6 - 7 p.m.
Nayana LaFond will discuss the ins and outs of getting your work exhibited in galleries and museums. The steps involved, the do's and don'ts and answer any questions people have about this. The benefits and downfalls of working within the gallery and museum system. How to apply, what you need to do, what these places are looking for and how to prepare your work for submission and eventual exhibition. Nayana will also give a brief description of her current project, how it began and how it turned into what it is now.
How to Use TikTok to be Seen
Thursday, January 13, 10 a.m.
This workshop will hit the ground running with everything you need to become comfortable using TikTok. We'll walk you through creating themed videos, editing them with your phone, and sharing them with friends, fans or customers.
TikTok is a fun way to create awesome videos in a matter of seconds. We will look at some popular features including:
Video Effects – Pick your favorite filter and choose from over 20 effects like Vertical, Horizontal & Swap.
Selfie Cam - Take selfies without holding your phone with a selfie mirror.
Overlay - Add text, music, and filters to all your clips.
Live Cam - Broadcast yourself live through TikTok and Facebook Live.
Rewind & Fast Forward - A tool for sweetening the shot.
Scene Mode - The right filter for every story.
Recording - Recording made easy with one simple touch.
Editor - Edit your videos however you like using our special effects.
It's easy to turn your artwork into an awesome video or shoot a selfie rhyming poem. You can share all of it on TikTok and Facebook Live! Create. Record. Share.
How to Tell Your Story When Interviewed and How to Interview Others
Thursday, January 13, 12 - 1:30 p.m.
Description coming soon.
How to Network and Connect
Thursday, January 13, 6 - 7 p.m.
Presented by Nancy Wheeler of WheelerConnect (www.wheelerconnect.com), this interactive session will explore how to network and connect in ways that will help grow your brand and expand opportunities. Nancy Wheeler has over 30 years of experience creating opportunity through connection. And, in this session, she will help demystify the idea of networking and help participants discover ways in which building relationships and connections can be fun, rewarding and success-producing.
Please come prepared to share some of your successes and missteps and where they have taken you.
Questions we will answer together might include:
How has the email, LinkedIn and other social network landscapes have changed the way by which we network and connect?
How well do you know your brand and can you quickly describe it to a stranger?
Nancy will offer practical advice and guidance as well as resources that will help you develop strategies for “networking and connecting” success. Since she is not a fan of role playing, she instead, has invited a colleague to join for part of the session so you may observe how they network together.
Come join the fun!
Humanizing Your Data
Friday, January 14, 10 a.m.
Whether you manage an arts organization or you profit as an artist, you have access to data that connects you more than you may think to humans. Developing a narrative from your data helps tell the story of the digital journey of those who are connected to your work. Knowing your data helps one to make informed decisions and clarify intentions. In this workshop, we will review how you can access a variety of data from your social media accounts, email software, and websites. Further, we will review tips and apps on unpacking the concepts of your accumulated data with empathy and ease.
Building Momentum, Building the ArtsHub
Mark Auerbach, Justin Beatty, Dee Boyle-Clapp, Tiana Burnett, Lisa Davol, Bronwen Hodgkinson
Friday, January 14, 12 - 1:30 p.m.
Join this session to shape the ArtsHub! Do you want to become involved with the ArtsHub to increase exposure for your own work, network, and cultural communities? Are you interested in helping to curate content for the ArtsHub features? Do you have ideas that will support the Western Massachusetts creative economy for artists, musicians, performers, and cultural venues? Help expand the reach of the ArtsHub to improve information about community events, resources, opportunities and more!
Mark can be found on social media:
Daniel Elihu Kramer
Kramer’s play play Pride@Prejudice is published by Playscripts. His adaptations of Babar and of James Thurber’s Many Moons were commissioned and produced by Phoenix Theatre Company. His play Love Suicide was workshopped in a residency at Cleveland Public Theatre and at Boston Theatre Works. He was a visiting artist at the Wexner Center for the Arts, which supported the editing of Kitchen Hamlet.
Kramer holds an MFA in Directing from Yale School of Drama and a BA from Haverford College, and is a member of the Society for Stage Directors and Choreographers (SDC) and the Dramatists Guild. He was a Founding Artistic Director of Salt Lake Shakespeare, Associate Artistic Director of Spiral Stage, and assistant to the Artistic Director of Circle Repertory Theatre. Kramer was also drama editor for the Kenyon Review. As a director, dramaturg, and musician, he has worked with playwrights including Bekah Brunstetter, Bill Cain, Julia Cho, Wendy MacLeod, Eric Henry Sanders, Julian Sheppard, and Elizabeth Wong. Previous teaching includes Kenyon College (where he was chair of Dance and Theatre), Bowdoin College, and Fordham University at Lincoln Center.
Fondon also leads by 'DEI' example with her front-page public relations counsel and journalistic contributions to news outlets. She recently curated a museum exhibit at the Springfield Museums (MA), Voices of Resilience: the Intersection of Women on the Move, that now travels regionally and nationally to inspire and inform audiences about the intersection of our collective diverse history.
As entrepreneurs, she and her husband Tom Fondon co-founded a direct email service and website -- UnityFirst.com, which focuses on diversity-related, inclusion-inspired, and equity-minded local, regional, and national news. With a 25-year legacy, UnityFirst.com has become one of the longest-running, independent, Black-owned, women-led DEI news sites serving an inclusive audience.
Born and raised in New York City, Janine earned her undergraduate degree in Sociology and Anthropology at Colgate University. She received her master’s degree in Communications and Business/Media Ecology from New York University.
In this seminar, Sean Moloney will reveal the art and science of plotting our stories along the “Dramatic Arc” and the methodologies such as self-interviewing, self-capture and leveraging the power of short form, multi-channel video effectively. With emphasis on the critical stages of the pre-production process, he will take us through the sequence of documentation and steps that will best enable you to tell your story in the arts in the most powerful way. He will anchor all of these learnings in his most recent Cannes World Festival award for the Best Short Form Documentary entitled “Long Haul”. The production of this documentary over the course of 14 months was made possible by helping over 24 physicians and COVID-19 patients capture their personal story from diagnosis through recovery and into what we now know is the “long haul”. Most importantly, Sean guided them to tell their own narrative with emotion and confidence through self-capture, every step along the way of their journey. And while this is rooted in health and wellness, the learnings and model are the same in the art world.
Before coming to work at NEFA in January of 2006, Dee worked in a variety of non-profit and business settings, utilizing her background in the performing arts to develop trainings and workshops geared toward the personal growth and creative learning of both children and adults. She holds a Masters Degree in Educational Psychology from the University of Virginia where she focused on empirical research in the fields of creativity, human development and assessment.
An active member of her tribal community, Dawn served as the Narragansett Indian Tribe’s Tribal Secretary for two terms and currently serves on the Narragansett Indian Tribal Election Committee and Economic Development Commission. In 2014 Dawn and her husband of thirty-six years formed the Narragansett Food Sovereignty Initiative, a farm-based organization devoted to reclaiming food and cultural ways for Narragansett people. Dawn also enjoys her role as mother and grandmother to her three children and seven grandchildren. Dawn's work within her family, community, and in the arts is driven by her belief in the preservation and education of culture and traditions.
Kristen van Ginhoven
Kristen trained at Dalhousie University (BA), Queen’s University (B,Ed ACE) and Emerson College (MA). She is a member of the Society of Stage Directors and Choreographers, a theatre artist for the International Schools Theatre Association and a member of the Lincoln Center Director’s Lab.
Growing WAM Theatre and receiving the Berkshire Theatre Critics Association prestigious Larry Murray Award, presented to a person or theatre project that advances social, political, or community issues are two of Kristen’s proudest achievements.
Her guiding quote is “I may be one person, but I can be one person who makes a difference.”
Nancy previously served as Senior Vice President, Executive Director of Investor Relations, and Corporate Secretary at MetroHartford Alliance, a 700-member, $5.5 million organization with the economic development mission to recruit and retain jobs, capital, and diverse talent for the Hartford region. During her 16-year tenure, Nancy also led the organization as Interim President and Chief Executive Officer during a period of transition, overseeing a full-time staff of 24.
Prior to joining the Alliance, Nancy had her own business for 15 years and provided strategic planning and fund and board development expertise to nonprofit organizations and family foundations. She worked for various stations within the Public Broadcasting Network , serving as Director of Program Marketing for WGBY in Springfield and later for Connecticut Public Radio and Television as head of Marketing and Underwriting. Nancy also worked as with various arts organizations throughout the Hartford market and was out by area philanthropists and business leaders to establish Dance Connecticut, a Hartford-based residential professional dance company.
Nancy's history of board service and volunteerism spans community, arts, women's leadership, and economic empowerment initiatives. She resides on the Advisory Board of Forge City Works, a mission related investment of the Melville Charitable Trust, having previously served as Chair. She is founder of the donor-advised fund, WW ArtAlways, at the Community Foundation of Western Massachusetts, and also serves on the Board of Directors for Connecticut Women's Hall of Fame, and as an advisor for Music and Poetry Synchronized (MAPS). She was recognized in 2012 by Hartford Business Journal as a “Remarkable Woman in Business."
Wheeler holds a BA in French from Lake Erie College and has completed partial graduate work in cultural anthropology at Smith College. She speaks fluent French, owns a home in southwestern France, and holds a strong belief that education, good nutrition, and working collaboratively is a recipe for a healthy and prosperous life.
Blair and Rhyme are currently responsible for the development of the ArtsHub website, bringing to life an idea that has been years in the making.
Justin graduated with a Bachelor of Arts from the University of Massachusetts-Amherst's University Without Walls program with a degree in Indigenous Policy, Culture, & Art./
Dee holds bachelor's degrees in art and art history from the University of Wisconsin at Madison, an MFA in Sculpture from UMass Amherst, and a Master's in Nonprofit Management from Regis University in Denver.
Questions about Summit registration or payment?
Please contact the UMass Conference Services Team at firstname.lastname@example.org or 413-577-8102.
Need assistance completing your registration?
Registration is accepted online: click "Register Now" to sign up today! If you encounter any issues completing your registration or if you would like to discuss alternate registration options, such as registration by phone/email or registering a group, please email UMass Conference Services at email@example.com.
Looking for Ways to Get Involved in the Western Mass ArtsHub?
Click here for more information!